You’re focused on building beautiful homes for your customers and doing great work on their existing homes. But where do you see your business in a year? 5 years? 10 years? Here’s a quick quiz to see if your lead pipeline is preparing you for business growth:
Could a lead find all the information they need on your website?
If not, they’re going somewhere else: Respondents to the 2016 B2B Buyers Survey from DemandGen said the single most influential aspect of any vendor’s website is “relevant content that speaks directly to [their] company.”
Are you marketing and educating to your buyers the way they want to get information?
This is why buyer personas are so important to your marketing and sales process: relevance comes from highly targeted content and experiences with your brand.
Are you using any of your marketing budget for specific tactics (radio, print, TV, pay-per-click)? If so, what is your current cost of customer acquisition per marketing tactic?
If your ROI from these tactics isn’t very high, then you could be paying too much per lead. Companies are 3x as likely to see higher ROI on inbound marketing campaigns than on outbound, regardless of company size or total marketing spend.
Do you have a way to gather a website visitor’s contact information – other than the Contact Us page?
Pages built with forms are great ways for prospects looking for information but not yet ready to purchase to gather information from you, and enable you to keep them warm until they’re ready to buy. You’re missing out on this opportunity without them.
Are you meeting your growth goals?
This is the biggest indicator of success: is your current marketing and sales strategy doing its job to help your business grow? If not, it’s time to try something different, measurable, and successful.
Marketing and Sales Expertise Built for Your Company
We focus on growing your home builder or home contractor business. First, we start with a Discovery Workshop where we identify your ideal prospect, gauge your current website’s ability to attract and convert those prospects, and build a strategy to grow home contractor leads through your website.
Next, we present your Marketing & Sales Blueprint Strategy in a Strategy Workshop. This is your short, medium, and long term marketing and sales plan for growing quality leads and enabling your team to close these sales. Learn more about the Blueprint here.
Finally, you choose the next step: strategy only, strategy plus monthly coaching, or strategy with continuous growth execution plan. Learn more here.