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Attraction Recruiting

Human Resources meets Inbound Marketing

What's Attraction Recruiting?

Attraction recruiting brings the talent to you.

Attraction recruiting is a methodology that attracts, engages, and nurtures top talent for your company.

Attraction Recruiting expands past inbound recruiting. It enables your talent acquisition team with the processes and tools they need to measure engagement and nurture top talent throughout the hiring process.

How Does It Work?

Sales enablement calibrates your sales team with marketing’s resources for greater results.

73% of candidates start with a Google search when looking for new jobs. (Career Builder, 2016) Attract job seekers, even passive seekers simply looking to educate themselves, using inbound methods.

  • Attract job seekers.
  • Engage top talent.
  • Convert applicants.
  • Nurture top recruits.
  • Measure engagement.

The tactics for attraction recruiting include strategy for inbound recruitment marketing, content creation, educating, and measuring data – the inbound methodology, built for recruiting top talent. Trending Up’s team then coaches your recruitment team on nurturing the top recruits so that when you make a job offer, they’re more likely to accept.

Meet Your Challenges

Attraction recruiting meets the needs of TA.

  • Difficulty Sourcing Candidates
    Attraction recruiting fills the talent pipeline by bringing these job seekers directly to your site for knowledge.
  • High Cost-Per-Hire, Slow Time-to-Hire
    Attraction recruiting helps lower costs by keeping your recruitment pipeline full for high-priority, repeated positions.
  • Measure and Keep Engagement
    Attraction recruiting enables your recruiters to keep candidates engaged throughout the process. Candidates want to hear from you; 59% want to hear whenever you have an update. 36% want to hear from you even if you don’t have news. (LinkedIn, 2015).
  • The attraction recruiting method nurtures candidates with continued communication and education.

Why Choose Us for Attraction Recruiting?

Our expertise in full-circle attraction recruiting, from inbound recruitment to nurturing top talent, empowers your TA team.

State of Inbound 2016

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