5 Ways to Boost Your Google PageRank in 2016
Google is currently the most popular search engine in the world. Every website wants their web pages to have a high PageRank so they show up on the first page of Google’s search results–but this isn’t an overnight task. If you’re wondering what exactly Google’s PageRank is, here’s a quick description:
“PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank.” – How Google Search Works, Google Support
In order for your website to rank well and appear in Google’s search results, it’s important to ensure that the search engine giant can crawl and index your site correctly. These 5 ways below can help you optimize your pages so your chances of showing up on the first page increases:
1. Target the Right Keywords
One of the biggest mistakes websites make is targeting the wrong keywords. Start out by analyzing the keywords that are working best for you and the ones that you are ranking the highest for. You can use Google Analytics or HubSpot to check your keyword ranking, they’re both great tools to use for this!
Using the right keywords is important, but it’s also critical to make sure you’re not using too many keywords on a single page. Rather than using 10 different keywords on one page, you should be focusing on 2 or 3 keywords that also include long tail keywords that are answering questions.
2. Optimize Your Page Titles & Meta Descriptions
Targeting the right keywords is not only important within your content, but also in your page titles and meta descriptions. It’s important to keep your page titles short, sweet and focused on what each specific page is about. If all of your website pages are simply using the name of your company as the page title, you’re missing out on quality SEO opportunities that could be helping your Google PageRank.
Your meta descriptions should be 160 characters or less, and used to summarize the page. A “note-to-self:” be sure to include your core keyword for that particular page! This “character limit” is to ensure your meta descriptions are not too long and wordy.
3. Never Stop Updating and Producing Content
The more you update content on your website, the more your site will be crawled by Google. Each time you edit existing content, Google makes a note of this and updates their index of pages that need to be crawled. Adding a page to your website every day, or even just a couple of times a week, will also guarantee that your site will be crawled and indexed more frequently than those that never add pages or edit existing content.
If you’re wondering how you’re supposed to add new pages to your website so often, the answer is simple: blogging. Each time a new blog article is posted on your website, it adds a new indexed page to your website. Don’t forget to include your keywords in your blog content, URL, page title and meta description.
It’s also smart to implement Growth Driven Design for your website. This is the new design principle that’s quickly replacing how web design is traditionally handled. It focuses on making frequent, data-driven changes to your website based on how it’s performing on a monthly basis–it guarantees a more user-centric website design so it boosts conversion rates. Another awesome benefit: Google sees these consistent changes to your website and begins indexing it which will put you at a better standing for PageRank.
4. Use Inbound Links
Using Inbound links to boost your Google PageRank is more about the quality of the links rather than the quantity. Two great ways of using inbound links:
- Link from a page on your website or your blog that is of a higher PageRank, back to another one of your pages or blog article, and vice versa.
- Link to your website from other high-quality websites. This will help boost your Google Page Rank while receiving some extra traffic at the same time.
5. Share Your Content
Social media sites have become more and more relevant when it comes to Google searching. For example, Twitter has a high Google PageRank, and therefore your Twitter profile shows up in Google searches. Twitter reminds us that “the words you write in updates may also be indexed and come up in a search for those terms.”
What Are You Waiting For?
According to Google, searching the web is like “looking in a very large book with an impressive index telling you exactly where everything is located.” When you perform a Google search, “our programs check our index to determine the most relevant search results to be returned (‘served’) to you.”
Following these tips will help boost your Google PankRank this year, so make sure you’re following these best practices to show up on the first page of search engines! It’s a process, but it’s well worth your efforts for the increased visitors, leads and customers.